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We
advise on the best-value strategic activities for you.
Media
Relations
Regular press
coverage builds and reinforces your brands, principles and reputation,
leading to greater profitability both through higher sales and the ability
to charge a premium. We cover planning, research, writing, press release
distribution, article placement and contact with editors on your behalf.
See our Media relations page for full details
of our service and experience.
Advertising,
Direct Mail and Telemarketing
We recommend
the best activities for your needs and budget, explore alternative approaches
to make your message stand apart from the crowd and then manage projects
to provide best value.
Events:
Exhibitions, Road Shows, Conferences and Seminars
We examine their affordability and effectiveness in your own unique circumstances.
Event organisation is time-consuming, requires focus and great attention
to detail, so we would appoint an experienced practitioner to ensure your
event's success at a fraction of the cost had you employing a specialist
events company.
Literature
and Sales Aids
Advice on affordable printed materials for publicity and sales support.
We examine their content: what do customers want to know? We look to apply
a two-edged sword: not only supporting product and service sales but also
reinforcing your brand and reputation.
Promotional
Publications and the Web
Customer newsletters/magazines to promote your products, services, brand
and reputation. Choosing the stories, copywriting, cost-effective printing
and distribution. Creating and managing an effective web site - and driving
visitors to it.
Newsletters
and House Journals
Newsletters are ideal for keeping in touch with society members, while
house journals provide great value in sharing company news, building employees'
loyalty and explaining the factors affecting the business. They need not
be extravagant or expensive. With our experience in writing, editing and
publishing newsletters and staff journals, we will produce well-written,
interesting and attractive publications that get read, meet objectives
and, importantly, encourage valuable feedback.
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