Regular press coverage builds and reinforces your brands, principles and reputation, leading to greater profitability both through higher sales and the ability to charge a premium.

We provide comprehensive press relations and press office services, personally managed and executed by Royer Slater, who has researched, written and placed thousands of articles and press releases in the trade and general press over 25 years. Royer's own site photographs have also been published many hundreds of times to accompany his stories.

Tailored to your needs
Activities are tailored precisely to your needs and aspirations. We cover planning, research, writing, press release distribution, article placement and contact with editors on your behalf.

	Press releases (new products and services, orders, work completed, customer case studies, company news)
	Feature articles (technical developments, customer case studies, projecting your company as experts in your field
	Exhibition press packs
	Company backgrounders
	Opinion pieces
	Contributions to magazine editorial features

Press releases can communicate news of new products and services, orders won, work completed, business and personnel news. Customer "case study" articles and press releases show the value you bring to customers through your products and services, whilst building your reputation by demonstrating the value already being provided.

Getting you published
Our effectiveness in press relations is built through teamwork; we develop trusting professional relationships with media contacts, our clients and, where appropriate, clients' customers.

Royer applies many techniques to craft press releases that beg to be published and carry clients' aspirations forward to the reader. He also looks for the means to maximise coverage across different publications and through time.

Unsolicited commendations offered to Royer by editorial staff have included "the best press officer in the industry" (control/instrumentation magazine), "always a highly professional service" (process control magazine), "we can always publish straight from your press release" (heating/plumbing magazine), "everything you send is well-written and publishable" (industrial design magazine).

Royer believes that media relations require a technical and business understanding of the client's products or service. He ensures that press releases explain themselves to the editor and reader, however technical or specialist the subject. Royer will take time to understand previously unfamiliar technologies and processes - yours and your customers' - to communicate them clearly.

Pictures that seize attention
Pictures greatly increase the likelihood that your press release story will be published. Royer took many of the news photographs published alongside his stories himself. He also encourages publications and reader awareness of "new product" stories by creating dramatic, eye-catching PR pictures from existing basic product shots.